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John Kenrick at
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History of The Musical Stage
1980s: Part III
by John Kenrick

(Copyright 1996-2004)

 

(The images below are thumbnails – click on them to see larger versions.)

Mega-Musicals: Britain's Revenge
Me and My Girl (41302 bytes)The original flyer announcing the arrival of Me an My Girl on Broadway in the summer of 1986.

From the mid-1980s on, British mega-musicals flew across the Atlantic season after season like an implacable invading force. Me and My Girl (1986 - 1,420) was a charming World War II London hit with a revised book and the songs of Noel Gay, kicked up to hit status by Robert Lindsay's ingratiating performance. But it was not like its fellow West End imports.

The "Brit hits" that followed were all brand new, and their charms were open to question. Relying on hydraulics and high-tech special effects, these shows came to be known as mega-musicals. Substance took a backseat to spectacle, and occasional hints of humor were buried in oceans of lush melody and soap opera-style sentiment. Although these high tech presentations came with a high price tag, the best mega-musicals ran for decades, selling tickets to millions of people who had long since fallen out of the habit of going to the theatre.

Few noticed that these British and French mega-musicals were direct pop-flavored descendants of a form thought long-dead -- operetta. It was no accident that these shows almost always replaced their pop-voiced original casts with singers who had operatic backgrounds. No one else could deliver the sweeping melodies and gushing emotions eight times a week.

In the 1980s, high-powered production values sold tickets. Andrew Lloyd Webber's Starlight Express was a tremendous hit in London (1984 - 3000+), with hydraulic ramps that sent roller-skating actors careening through the Apollo Victoria Theatre. It fared less well on Broadway  (1987 - 761), where critics dismissed it as a children's show blown out of proportion. No one really cared who was in the cast – for the first time since the Hippodrome shows of the early 1900s, it was all about the spectacle. But Starlight Express did well on tour and became a staple in Las Vegas. 

The French team of Claude-Michel Schonberg & Alain Boubil first offered their Les Miserables as a double album, then as a Parisian stage spectacle, enlivening the core material from Victor Hugo’s epic novel with a sung-through score that sounded like a pop version of grand opera. British producer Cameron Mackintosh became involved, teaming with the Royal Shakespeare Company and Cats director Trevor Nunn to revamp it into an international sensation. Mackintosh brought Les Miserables to the West End (1985 - London), Broadway (1987 NY - 6,680), and most of the other cities in the civilized world. The English translation was no work of art, but the strong plot and hydraulic sets wowed most theatergoers. The logo, with little Cosette set against the French tri-color, became familiar on every imaginable sort of souvenir – including over-priced re-prints of Hugo's novel.

Unlike other mega-musicals, Les Miserables had tremendous dramatic merit. Audiences did not just marvel at the hydraulics -- they were moved by the engrossing story of thief-turned-saint Jean Valjean and the myriad of characters involved in his life. Dedicated fans and hoards of tourists kept Les Miz's turntable stages whirling well into the next century on both sides of the Atlantic. 

 

Sondheim vrs. Webber: Round Two
Phantom of the OperaThe Broadway program cover to Lloyd Webber's The Phantom of the Opera.

The following season brought Andrew Lloyd Webber’s The Phantom of the Opera (1988 - 6,100+, still running), with the composer and Cameron Mackintosh co-producing. The lush score featured uninspired, babbling lyrics set to lush pop-operetta melodies. Hal Prince's lavish production made the show another triumph of form over function. Broadway audiences did not mind paying $45 a ticket when they could see the money on stage. Stellar performances by Michael Crawford and Sarah Brightman helped.

Most theatergoers spent more than the price of a ticket so they could take a little Phantom home with them. Phantom music boxes, mugs, sweat shirts and masks poured forth in a marketing blitz. Just as Cats had forced 42nd Street to evacuate the Winter Garden six years before, Phantom of the Opera now pushed 42nd Street out of the Majestic Theatre and over to The St. James. Literally and figuratively, the American musical was being forced into a retreat. It was around this time that producer Cameron Macintosh said that Broadway was "just another stop on the American tour." The British were not only back on top – they were downright cocky about it.

That same season, Stephen Sondheim and director/librettist James Lapine collaborated on Into The Woods (1987 - 769), combining revised versions of several classic fairy tales to illustrate that nothing goes happily ever after, but also assuring audiences that "No one is alone." Although Phantom walked off with the Tony for Best Musical, Sondheim was able to relish that season's Tony for Best Score. But the overwhelming popularity of Lloyd Webber's show was undeniable, and both its London and New York productions remained sold out well into the next century. Critics and scholars had no difficulty defining the difference between Lloyd Webber and Sondheim.

Lloyd Webber is unquestionably a skilled craftsman, manipulating theatre technique in precise, complex, extraordinary detail, but he has not shown much original creativity. He depends heavily on the tricks of composing, using the fundamental and simplistic ideas of each category . . . When Sondheim writes pastiche, he does so for dramatic effect. . . Andrew Lloyd Webber doesn't bother with dramatic justifications -- he quotes from a wide range of musical sources, often anachronistically. . . Sung-through shows lack the  integration that makes the American musical the great and original art form it is.
- Denny Martin Flinn, Musical! A Grand Tour (New York: Shirmer Books, 1997), pp. 474-475.

 

From the Home Team
As the British stage invasion rolled on, American writers and producers were hard pressed for new ideas, but two more Broadway projects broke through to popular success:

 – Grand Hotel (1989 - 1,077) was a resurrected George Forrest & Robert Wright project that had closed on the road in 1958. Based on the classic novel and MGM film, it told of the intertwined fates of guests at a Berlin hotel in the 1930s. To the dismay of the original composers, director Tommy Tune called in Nine's Maury Yeston to replace about half of the score. The revised show got mixed reviews, but limited competition, good word of mouth and strong marketing kept it running for several years. Big-name cast replacements – including MGM legend Cyd Charisse – helped make Grand Hotel the first American musical since La Cage to top 1,000 performances on Broadway.

City of Angels (1989 - 878) won the 1989 Tony for Best Musical thanks to its hilarious Larry Gelbart script about a screenwriter interacting with the characters in his latest script. The Cy Coleman-David Zippel score was pleasant, but some of the songs echoed numbers from previous Coleman shows.

When all three of these American hits had come and gone, the mega-musical hits Les Miserables and Phantom of the Opera were still playing to capacity, with multiple companies packing them in worldwide. So the 1980s were very much the decade when the Brits "got a little of their own back." Americans would soon outdo the British mega-musical at its own game – but as the old saying tells us, a cure can be worse than the sickness.

Next: Stage 1990s