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Mega-Musicals: Britain's Revenge
The original flyer announcing the arrival of Me an My Girl
on Broadway in the summer of 1986.
From the mid-1980s on, British mega-musicals
flew across the Atlantic season after season like an implacable invading force.
Me and My Girl (1986 - 1,420) was a charming World War II London
hit with a revised book and the songs of Noel Gay, kicked up to hit status by
Robert Lindsay's ingratiating performance. But it was not like its fellow West
End imports.
The "Brit hits" that
followed were all brand new, and their charms were open to question. Relying
on hydraulics and high-tech special effects, these shows came to be known as
mega-musicals.
Substance took a backseat to spectacle, and occasional hints of humor were buried in oceans of
lush melody and soap opera-style sentiment. Although these high tech
presentations came with a high price tag, the best mega-musicals ran for decades, selling tickets to millions of people who had long since
fallen out of the habit of going to the theatre.
Few noticed that these British and French mega-musicals were
direct pop-flavored descendants of a form thought long-dead -- operetta. It was
no accident that these shows almost always replaced their pop-voiced original casts
with singers who had operatic backgrounds. No one else could deliver the sweeping melodies
and gushing emotions eight times a week.
In the 1980s, high-powered production values sold tickets. Andrew Lloyd Webber's Starlight Express
was a tremendous hit in London (1984 - 3000+), with hydraulic ramps that sent
roller-skating actors careening through the Apollo Victoria Theatre. It fared less well on
Broadway (1987 - 761), where critics dismissed it as a children's
show blown out of proportion. No one really cared who was in the cast
for the first time since the Hippodrome shows of the early 1900s,
it was all about the spectacle. But Starlight Express did well on tour and became a staple in
Las Vegas.
The French team of
Claude-Michel Schonberg &
Alain Boubil first offered their
Les Miserables as a double
album, then as a Parisian stage spectacle, enlivening the core material from Victor Hugo’s epic novel with
a sung-through score that sounded like a pop version of grand opera. British producer
Cameron Mackintosh became involved, teaming
with the Royal Shakespeare Company and Cats director Trevor Nunn to revamp it
into an international sensation. Mackintosh brought Les Miserables to
the West End (1985 - London), Broadway (1987 NY - 6,680), and most of
the other cities in the civilized world. The
English translation was no work of art, but the strong plot and hydraulic sets wowed
most theatergoers. The logo, with little Cosette set against the French tri-color,
became familiar on every imaginable sort of souvenir including over-priced
re-prints of Hugo's novel.
Unlike other mega-musicals, Les Miserables had tremendous
dramatic merit. Audiences did not just marvel at the hydraulics -- they
were moved by the engrossing story of thief-turned-saint Jean
Valjean and the myriad of characters involved in his life. Dedicated fans and
hoards of tourists kept Les Miz's turntable stages
whirling well into the next century on both sides of the Atlantic.
Sondheim vrs. Webber: Round Two
The Broadway program cover to Lloyd Webber's
The Phantom of the Opera.
The following season brought
Andrew Lloyd Webber’s
The Phantom of the Opera (1988 - 6,100+, still running),
with the composer and Cameron Mackintosh
co-producing. The lush score featured uninspired, babbling lyrics set to lush pop-operetta
melodies.
Hal Prince's lavish production made the show
another triumph of form over function. Broadway audiences did not mind paying $45 a ticket
when they could see the money on stage. Stellar performances by
Michael Crawford and Sarah Brightman
helped.
Most theatergoers spent more than the price of a ticket so they
could take a little Phantom home with them. Phantom music boxes, mugs,
sweat shirts and masks poured forth in a marketing blitz.
Just as Cats had forced 42nd Street to evacuate the Winter Garden
six years before, Phantom of the Opera now pushed 42nd Street out of
the Majestic Theatre and over to The St. James. Literally and figuratively, the American
musical was being forced into a retreat. It was around this time that producer Cameron Macintosh
said that Broadway was "just another stop on the
American tour." The British were not only back on top they were
downright cocky about it.
That same season, Stephen Sondheim
and director/librettist James Lapine collaborated on Into The Woods
(1987 - 769), combining revised versions of several classic fairy tales to
illustrate that nothing goes happily ever after, but also assuring audiences that "No one is alone."
Although Phantom walked off with the Tony for Best Musical, Sondheim was
able to relish that season's Tony for Best Score. But the overwhelming popularity
of Lloyd Webber's show was undeniable, and both its London and New York
productions remained sold out well into the next century. Critics and scholars had no difficulty defining the
difference between Lloyd Webber and Sondheim.
Lloyd Webber is unquestionably a skilled
craftsman, manipulating theatre technique in precise, complex, extraordinary
detail, but he has not shown much original creativity. He depends heavily on
the tricks of composing, using the fundamental and simplistic ideas of each
category . . . When Sondheim writes pastiche, he does so for dramatic effect.
. . Andrew Lloyd Webber doesn't bother with dramatic justifications -- he
quotes from a wide range of musical sources, often anachronistically. . .
Sung-through shows lack the integration that makes the American musical
the great and original art form it is.
- Denny Martin Flinn, Musical! A Grand Tour (New York:
Shirmer Books, 1997), pp. 474-475.
From the Home Team
As the British stage invasion rolled on, American writers and
producers were hard pressed for new ideas, but two more Broadway projects broke
through to popular success:
Grand Hotel (1989 - 1,077)
was a resurrected George Forrest & Robert Wright
project that had closed on the road in 1958. Based on the classic novel and MGM
film, it told of the intertwined fates of guests at a Berlin hotel in
the 1930s. To the dismay of the original composers,
director Tommy Tune called in Nine's
Maury Yeston to replace about half of the
score. The revised show got mixed reviews, but limited competition, good
word of mouth and strong marketing kept it running for several years. Big-name
cast replacements including MGM legend
Cyd Charisse helped make Grand Hotel
the first American musical since La Cage to top 1,000 performances on Broadway.
City of Angels (1989 - 878) won the 1989 Tony for
Best Musical thanks to its hilarious Larry Gelbart script about a screenwriter
interacting with the characters in his latest script. The
Cy Coleman-David Zippel score was pleasant, but
some of the songs echoed numbers from previous Coleman shows.
When all three of these American hits had come and gone, the
mega-musical hits Les Miserables
and Phantom of the Opera were still playing to capacity,
with multiple companies packing them in worldwide. So the 1980s were very much
the decade when the Brits "got a little of their own back." Americans
would soon outdo the British mega-musical at its own game but as the old
saying tells us, a cure can
be worse than the sickness.
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